Cris Yap
Digital Marketing Specialist, Strategic Social Media Manager & Website and Funnel Designer
Digital marketing professional with more than eight years of experience across international marketing, corporate client services, technical support, operations leadership, content strategy, social media management, website design, and funnel development. Experienced in helping B2B and service-based businesses build visibility, communicate their value, generate qualified leads, and create reliable marketing systems.
info@mngcris.com · San Jose del Monte, Bulacan · LinkedIn
Primary Role
Digital Marketing Specialist
Marketing Focus
Social Media, Content Strategy, Lead Generation, Websites and Funnels
Corporate Background
Client Services, Technical Support, Team Coaching and Operations
Markets Supported
Australia, United Kingdom, Canada, United States and Philippines
8+
Years of Professional Experience
5
International Markets Supported
10
Marketing, Corporate and Operations Roles
01
Social Media Management
Content planning, scheduling, publishing, engagement, reporting, and multi-platform account management.
02
Content & Creative Strategy
Campaign concepts, copywriting, brand messaging, visual direction, reels, graphics, and long-form content.
03
Lead Generation
Lead magnets, audience targeting, qualification forms, booking journeys, and conversion-focused campaigns.
04
Performance Marketing
Meta Ads, Google Ads, local visibility, KPI tracking, campaign reporting, and performance optimization.
05
Website Design
Responsive service pages, landing pages, portfolio sections, branded layouts, user journeys, and conversion-focused website experiences.
06
Funnel Design
Application funnels, lead capture pages, qualification forms, booking integrations, thank-you pages, email journeys, and funnel testing.
Featured role
Dates omitted
Subject Matter Expert — Meta
Global clients
- Handled E-commerce and Advertising accounts for global clients.
FEB 2026 – Present
Marketing Coordinator
Stellar Personnel · Canada
- Develop and execute multi-channel marketing content strategies supporting recruitment campaigns and business development.
- Coordinate content calendars and assets across LinkedIn, Instagram, and Facebook.
- Align marketing output with hiring targets and employer brand visibility across Canadian talent markets.
APR 2025 – Present
Social Media & Creative Manager
Endgame Estates · England, United Kingdom
- Manage social media operations, creative direction, content production, and brand voice.
- Develop rebranding strategies and visual identities aligned with premium property positioning.
- Analyze platform performance and optimize content for reach, engagement, and inbound enquiries.
MAR 2025 – Present
Virtual Assistant & Marketing Support
Deba Douglas · Dallas, Texas
- Provide executive-level virtual support, content scheduling, email coordination, and digital asset organization.
- Build and update websites, landing pages, application funnels, forms, and client onboarding journeys.
- Create social content, newsletters, testimonials, campaigns, and promotional assets.
JAN 2025 – SEP 2025
Social Media Manager
Payfor Ltd · England, United Kingdom
- Managed LinkedIn, Instagram, and Twitter for a UK-based fintech brand.
- Developed platform-specific strategies that increased reach and drove qualified website traffic.
- Analyzed reach, engagement, CTR, and follower growth to improve content performance.
MAR 2025 – AUG 2025
Social Media Manager
VendSafe · London, United Kingdom
- Built and managed the social media presence for a vending and retail technology brand.
- Created B2B content focused on product value, brand awareness, and lead generation.
- Monitored audience growth and engagement to refine the content mix and improve organic reach.
JAN 2025 – MAY 2025
Social Media Manager
National Air Transport · Fort Lauderdale, Florida
- Created social media content and short-form videos for a US-based air transport company.
- Developed strategies targeting charter clients and high-net-worth audiences.
- Coordinated production timelines and publishing schedules across Facebook, Instagram, and LinkedIn.
AUG 2023 – FEB 2025
Social Media Manager
Ubique Digital Solutions · Australia
- Managed social media marketing for multiple agency clients, including content strategy, copywriting, and reporting.
- Built content calendars, brand guidelines, and approval workflows that improved consistency.
- Delivered performance reports with actionable insights on reach, engagement, and audience growth.
OCT 2023 – SEP 2025
Head Manager
ipetclub · Philippines
- Led business operations, team management, customer experience, inventory coordination, and digital marketing.
- Managed the brand’s online community and created content that supported customer acquisition and repeat business.
- Supervised team members and delegated operational and marketing responsibilities.
FEB 2021 – AUG 2023
Subject Matter Expert → Client Services Representative
TDCX · Manila, Philippines
- Trained and coached more than 10 agents on product knowledge, escalation handling, and customer satisfaction.
- Managed complex, high-volume client cases while maintaining strong customer satisfaction performance.
- Earned promotion to Subject Matter Expert based on technical expertise, leadership, and team contribution.
NOV 2019 – FEB 2021
Technical Support Specialist
ResultsCX · Manila, Philippines
- Provided Tier 1 and Tier 2 technical support for phone, internet, and cable services.
- Resolved an average of more than 50 customer cases daily while supporting high first-call resolution.
- Selected for a pilot team supporting process testing, documentation, and quality assurance during a new production launch.
Core Skills
Tools
Certifications
- Social Media Marketing — HubSpot Academy
- Inbound Marketing — HubSpot Academy
- Social Media Marketing Foundations — LinkedIn Learning
- Advertising on Instagram — LinkedIn Learning
- Leading and Working in Teams — LinkedIn Learning
- EF SET English Certificate — B2 Upper Intermediate
Education
- BSBA in Physical Education
- 2015 · AutoCAD Drafting Course — ACTMA